THE NORTH FACE
CONCEPT
MENS WORKWEAR LINE
A/W - 24/25
OBJECTIVE:
CREATE A LINE FOR A NEW TARGETED CONSUMER WITHIN AN EXISTING COMPANY.
COMPANY:
THE NORTH FACE
TARGETED CONSUMER:
TRADESMEN, AGE: 18-55
LINE:
WORKWEAR
SEASON:
aUTUMN/WINTER, 2024-2025
MOOD BOARD - "WORKING IN THE ELEMENTS"
CONCEPT BOARD
WORK JACKETS
WORK PANTS
WORK SHIRTS