PURA VIDA

“PURE LIFE”

PURA VIDA: AN OPTIMISTIC OUTLOOK FOUND THROUGH CHERISHING THE SIMPLE THINGS IN LIFE.

THIS PROJECT IS MY ENTRY FOR THE 2024 VIBRANT VACATION - COLORFUL RESORT WEAR CONCEPT TO CONSUMER STUDENT DESIGN COMPETITION FOR THE AMERICAN ASSOCIATION OF TEXTILE CHEMISTS AND COLORISTS (AATCC).

THE BEAUTIFUL COUNTRY OF COSTA RICA IS THE INSPIRATION BEHIND THIS SHORT LINE OF ACTIVE RESORT WEAR.

DESIGNED FOR THE OPTIMISTIC EXPLORER WHO LOVES NATURE’S BEAUTY.

“THE WORLD IS YOURS TO EXPLORE.”

UNKNOWN

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1970s Vintage Vegas

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CONCEPT: THE NORTH FACE MENS WORKWEAR LINE A/W 24/25